Facebook has been able to maintain leading position amidst the other social networking platforms and is considered to be one of the effective social media platform by business holders to promote their marketing strategies. But, if we considered the stats then it can be concluded that business professionals use LinkedIn over Facebook for reaching out their business partners, vendors and suppliers. According to a study it is concluded that in Asia Pacific region more than 70 percent adults are using Facebook over Pinterest that holds a share of 25 percent, Instagram that is slightly behind with 23 percent and Twitter that is lacking behind with 20 percent. This percent share clearly depicts that these social media platforms need strategies to attract users and keep them intact with enhanced experience and features.
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