Understanding Blog & its importance for digital marketing

Understanding Blog & its importance for digital marketing

With the internet being the finest repository of human knowledge and various search engines developing more refined methods to organise them. Today’s internet users don’t just look for straight out solutions but wish to be educated about their choices and the solutions they make. It is necessary today to have blogs updated with content that is updated often and also profoundly detailed. This present trend demands any marketing arm to maintain their blogs rigorously to maintain and acquire their clientele.

Blog refers to updating the web pages regularly in an informal or conversational style. We’re going to discuss the importance of blog for driving the traffic to your website:

1) It helps drive traffic to your website

Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website:

  • They could directly come to your website, but that’s an audience you already have. They know who you are, you’re on their radar.
  • You can buy an email list to send emails to a number of people but that’s illegal.
  • You could pay for traffic by placing tonnes of paid ads, which quite expensive. And you run out of money, your traffic stops coming, too.

So, how can you drive traffic? In short: blogging, social media, and search engines. Here’s how it works.

When you write a blog post, it’s one more page on your website, which means it’s one more opportunity to show up in search engines and drive traffic to your website in organic search, It helps you in organic digital marketing.

By blogging, you’re giving your audience content which they will like to share it on their social networks like Facebook, Twitter etc. which helps you in getting the new audience And it also helps in keeping your social media presence going — instead of coming up with brand new content for social media your blog can serve as repository of content.

2) It helps convert that traffic into leads

Now that you have traffic coming to your website through the blog, you have an opportunity to convert that traffic into leads.

It is really simple: Just add call-to-action to every blog post.

Let’s come to the point directly with how traffic-to-lead conversions are possible:

  • Visitor comes to website
  • Sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitors click on the free offer which redirects them to a form which will ask their information
  • Visitor fills their information in the form and receives the free offer

Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just set a visitor-to-lead conversion rate benchmark for yourself.

3) It helps establish authority

The best thing to do on the blog, answer common questions your leads and customers have. If you’re consistently providing blogs which are helpful for your target customer, it’ll help make you as an authority in their eyes. This is a good way for Sales professionals.

The opportunities which can get you sales by blogging:

  • Prospects that have been reading your blog posts will typically enter the sales process as they have knowledge about your place in the market, your company, and what you have to offer. That makes a far more productive sales conversation than one held between two relative strangers.
  • Sales people who encounter specific questions that require in-depth explanation can be pull from an archive of their blog posts. The salesperson is further positioned as a helpful resource to their prospect. Do the blog optimisation properly as people don’t like to read lengthy instructions, keep it short and complete.

4) It drives long-term results

Let’s say you sit down for an hour to write and publish a blog post today. Let’s say that blog post gets you 1000 views and 100 leads. You get another 500 views and 50 leads tomorrow as a few more people find it on social media and some of your audience gets caught up on their RSS and email. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.

In fact, about 70% of the traffic each month on this very blog comes from posts that were published in the previous month. Same goes for the leads – about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.

This signifies the value of blogging, you might not see the immediate results but later on, you will see an amount of traffic coming to your website which can generate leads.

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