Knowing The Gesture

Comedian | Entertainer | Trickster

“I am the nut that cracks you hard. Ever seen me juggling with puns? I love to entertain people because laughter is not just the best medicine, it is in fact, the most loving emotion.”

“Order of Merlin – Third class, Honorary member of the dark force defence league and five times winner of Witch Weekly’s most-charming-smile award,” boasts Prof. Gilderoy Lockhart. The Entertainer believes in entertaining people with his wit and humour and wins their heart. He is the comedian and a free-spirited person who indulges people with his comic demeanour.

Prof. Gilderoy Lockhart

Fascinating as it sounds, many brands all over the world follow this archetype and represent themselves to be an entertainer in whatever they do. The core characteristics of the entertainer resemble their products’ aesthetics, and their marketing and advertising are done accordingly.

Brands who follow this archetype adopts humorous ways to engage their customers. People are more responsive to their advertisements and often connect easily. 

I follow it religiously!

Let’s take the eg of the brand Snickers bar. Playing on the simple lines of “You’re not you when you are hungry”, the brand highlights an important message highlighting their brand’s USP and aesthetics in a witty yet humorous manner. The ads sure put a smile on people’s faces. Another brand that does the same is 5-star chocolates. The story of Ramesh and Suresh cracks everyone hard. 

Let’s have a look at different attributes of this archetype:

List of brands who follow this archetype:

  1. Cadbury
  2. M&Ms
  3. Bingo Mad Angles
  4. Domino’s
  5. Fanta
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