Role of Creativity in Advertising & Digital Marketing


Advertisement campaign or a marketing strategy without creativity is like an ecommerce website without payment gateway or a job without salary. Simply advertising can never be effective unless and until it is appealing, it can only appeal once it is creative. Creativity varies with taste, geography, culture, time, gender, age etc… For example an advertisement campaign for an insurance policy can be appealing to a particular age of people and be annoying to younger generation.

Today, digital marketing or advertising is all about SEO, SEM, PPC, SMO and blah blah… But they are missing out in creativity & innovations. These strategies of generating traffic can only make audience reach to your store but if you can not convince and convert them into your clients then its a waste of time, resources & money. So, what is it that can make the audience interested in your product or service? It is the role of creativity in advertising which plays the major role, here are some parameters which can help you figure out the creativity.


If you are showing something which they have never seen, they would surely be interested to have a look atleast. This creates an impact and fetches you quality customers. Trust me if you are looking to fetch an order of $1,000 you will get a purchase order for $5,000. But you will have to take care of some other parameters apart from UNIQUENESS like target & clarity otherwise it will be something like Asking people from China to join FACEBOOK.

What different a digital marketing company can offer its client?

There are many options where a digital marketing agency can help its client to market a product or service. Some of them are:

  1. Creative Video
  2. Flash/java based story line explaining a product or service
  3. Interactive game [flash based]
  4. Creative image or image gallery
  5. Interactive web page
  6. Audio
  7. Content

So, use your creativity and get more than the expected.

Here I am mentioning some of the creatives which were appealing and applauded all around the world.


Role of Creativity in Advertising










Image credits: BoredPanda & JustSomething.co

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